haze hairdressing bar opposes the existing foundations and traditions of the beauty market. Our guiding ambition is to liberate the client from any obligations imposed on them by society, and thereby allow them the freedom to look and feel exactly as they want.

Background
All hairdressing saloons for women in the Ukrainian market offered their clients a sugary service.

Insight
Society expects paternal behaviour from women. It expects them to be beautiful, stylish, kind, caring. Haze gives its clients the freedom to be themselves without any clichés. 

Idea
To create a place that is empty of false affectation and hypocrisy.

Strategy
It was decided not to talk to the audience about beauty and style, but instead about life, experiences and work - in an impartial manner. To treat clients like well known friends, and not to ingratiate them but just to be frank and honest with them.

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Jobs done:

— Brand identity
— Brand positioning statements
— Customer experience guidelines
— Business strategy
— Marketing strategy
— Communication plans
— Marketing activities
— Creative and operational production supervision

Credentials:

Creative strategy — Boris Zelenkevich
Marketing strategy — Anton Maksakov

Production:

Love At Firs Sight film — HOLST
Lookbook film — HOLST

http://hazehairdressingbar.com